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Machine Learning Models in Customer Behaviour Prediction: A Comparative Analysis

Year: 2024

Type: conference-paper

Source: International Conference on Contemporary Computing and Informatics (IC3I)

DOI: 10.1109/ic3i61595.2024.10828637

Authors: Lalita Kumari, Kishore Bhattacharjee, Nikhil Sharma, Shusil Kumar, Anamikal Kumari

Institution: Amity University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406417566

FWCI: 3.786

Cites: 8

Cited by: 3

Related to: 10