A Convergence Study on the Influence Factors of Installation Art in Curated Retail on Z-Generation Consumers' Visit Intention - Taking Gentle Monster's Giant Exhibition as an Example -
Year: 2024
Type: article
Study design: Observational Study
Authors: Jun Xian Li, Kim Tae Yong
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4406435231