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Enhancing Customer Churn Prediction: Advanced Models and Resampling Techniques in Dynamic Business Environments

Year: 2024

Type: conference-paper

DOI: 10.1109/icec59683.2024.10837309

Authors: Yaswanth Chowdary Thotakura, Dinesh Manikanta Yarramsetty, Kalyan Kumar Doppalapudi, Sai Shasank Alaparthi, Sumalatha Saleti

Institutions: SRM University, Andhra Pradesh, SRM University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406459734

FWCI:

Cites: 22

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Related to: 10