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From Viewing to Purchasing: the Moderating Effects of Lucky Draw in Live-Streaming Commerce

Year: 2024

Type: conference-paper

Source: IEEE International Conference on Big Data (BigData)

DOI: 10.1109/bigdata62323.2024.10825927

Authors: Xing-yu Chen, Muran Yu, Shang Gao, Ying Liu, Wei Shang

Institutions: University of Chinese Academy of Sciences, Stanford University, Tongji University, Chinese Academy of Sciences, Academy of Mathematics and Systems Science

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

OpenAlex ID: W4406461315

FWCI:

Cites: 8

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Related to: 10