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IPA Study on Outdoor Product Attributes depending on Perception Differences between MZ Generations

Year: 2024

Type: article

Study design: Observational Study

Source: Research in Dance and Physical Education

DOI: 10.26584/rdpa.2024.8.3.56

Author: Daehwan Kim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406479855

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