A Comparative Study on the Impact of User Type and Product Category on Site Expertise and Short-Term Sales Promotion Activities in Chinese Live Shopping
Year: 2024
Type: article
Study design: Observational Study
Source: The e-Business Studies
Authors: Il-Hwan Ma, Dong-Oh Choi
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4406480225