Work

Empirical Study on The Key Determinants and Performance of Meme Marketing

Year: 2024

Type: article

Study design: Observational Study

Source: The e-Business Studies

DOI: 10.20462/tebs.2024.12.25.6.65

Authors: Bok-Jae Park, Gil-Sung Kim

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406480776

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