Work

Reevaluating the effectiveness of fear appeals on purchase intentions for green products: The moderating effects of social value orientation

Year: 2024

Type: article

Source: 企業管理學報

DOI: 10.53106/102596272024120494005

Authors: Chih-Ching Yu Chih-Ching Yu, Yi-Chen Chu Chih-Ching Yu

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406485681

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