Work

Mapping the Intellectual and Social Structure of Brand Advocacy Research: A Bibliometric Analysis

Year: 2024

Type: conference-paper

Source: International Conference on Decision Aid Sciences and Applications (DASA)

DOI: 10.1109/dasa63652.2024.10836173

Authors: Syed Ahamed Suban, A M Sakkthivel, Sharik Ahamed S

Institution: IFIM Institutions

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406500033

FWCI: 1.313

Cites: 69

Cited by: 1

Related to: 10