Work

Non-Fungible Tokens (NFTs) as digital brand extensions: Evidence on financial performance and parent-brand spillovers

Year: 2025

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2025.01.001

Authors: Leif Brandes, Katharina Dölp

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $4,000

OpenAlex ID: W4406507626

FWCI: 24.55

Cites: 47

Cited by: 14

Related to: 10