Work

The Nexus Between SMS Advertising Message Content and Consumer Purchase Intention of Firefly Burger Restaurant in Palestine

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Decision Aid Sciences and Applications (DASA)

DOI: 10.1109/dasa63652.2024.10836481

Authors: Dima A. Sawaftah, Razan Awadallah Awwad, Sameer Hamdan

Institutions: Arab American University, Al-Quds University, Near East University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406522834

FWCI:

Cites: 46

Cited by:

Related to: 10