Work

The Role of Influencer Marketing in Boosting Demand Forecast Accuracy for Saudi Arabian Supply Chains in the E-commerce Sector: A Qualitative Approach

Year: 2024

Type: conference-paper

Source: International Conference on Decision Aid Sciences and Applications (DASA)

DOI: 10.1109/dasa63652.2024.10836412

Authors: Ibrahim Ezmigna, Mahmoud Alghizzawi, Mohammad Alqsass, Ibrahim A. Abu-AlSondos, Ghaith Abualfalayeh, Marwan Mohamed Abdeldayem

Institutions: University of Technology Malaysia, Applied Science Private University, Al-Ahliyya Amman University, Middle East University, Applied Science University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406522969

FWCI: 26.3

Cites: 35

Cited by: 20

Related to: 10