Work

Developing a Sustainable Strategy for Effective Product Promotion in Dynamic Market Conditions

Year: 2024

Type: conference-paper

Source: International Conference on Decision Aid Sciences and Applications (DASA)

DOI: 10.1109/dasa63652.2024.10836261

Authors: Boyko Andrei, Panfilova Tatyana, Rukosueva Anastasiya, Glinscaya Anna, Kurashkin Sergei

Institution: Bauman Moscow State Technical University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406523095

FWCI: 3.857

Cites: 25

Cited by: 3

Related to: 10