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Platform Dynamics and Regional Variations in Thailand's Online Rice Market: A Comparative Analysis of Consumer Behavior on Shopee and Lazada

Year: 2024

Type: conference-paper

Source: International Conference on Decision Aid Sciences and Applications (DASA)

DOI: 10.1109/dasa63652.2024.10836551

Authors: Supannika Khuanmuang, Damrongpol Kamhangwong, Santichai Wicha, Somchai Thamsutiwat, Samatthachai Yamsa-ard

Institution: Mae Fah Luang University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W4406523494

FWCI:

Cites: 3

Cited by:

Related to: 10