Exploring the Impact of Green Marketing Mix on Green Purchase Intention: Analyzing Green Awareness as a Mediator in the Context of Electric Vehicles
Year: 2024
Type: conference-paper
Study design: Observational Study
Authors: Bagus Yoga Permana, Londut CM Sihombing, Stefanus Rumangkit, Christopher Joshua Leksana
Institution: Binus University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Funder: Binus University
OpenAlex ID: W4406523646