Work

Brand Advocacy Research: A Performance Analysis Between 2007 and 2024

Year: 2024

Type: conference-paper

Source: International Conference on Decision Aid Sciences and Applications (DASA)

DOI: 10.1109/dasa63652.2024.10836325

Authors: Syed Ahamed Suban, Sharik Ahamed S, A M Sakkthivel

Institution: IFIM Institutions

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406524108

FWCI: 2.65

Cites: 52

Cited by: 2

Related to: 10