Work

Loyal Customer Classification Using Fuzzy Logic Inference System

Year: 2024

Type: article

Source: Journal of Applied Digital Business and Management

DOI: 10.71266/vrxmrn55

Authors: Rosena Shintabella, Imma Ismaniar, Muhammad Fikry Januar, Zulfikar Fauzi

Institution: Politeknik Mardira Indonesia

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406559546

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