Work

Investigating the Impact of Content and Style on Consumer Responses in YouTube Review Videos with a Data-Driven Approach

Year: 2024

Type: article

Source: Journal of Korea Parliamentary Law Institute

DOI: 10.56352/smj.2024.17.2.01

Authors: Da Yeon Kim, Ju Yeon Park, Sang Yong Kim

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406593128

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