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Components of Flawsome Marketing and Relationship with Advertising Effectiveness : Focused on Consumer Perception

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Korea Parliamentary Law Institute

DOI: 10.56352/smj.2024.17.2.04

Authors: 연세대학교 언론홍보영상학과 박사수료, Jeong Ah Yoo, Chang-Hoan Cho

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406593264

FWCI: 0.472

Cites:

Cited by: 1

Related to: 10