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A Study on the Effect of Generation ZA’s Perception of Beauty Consumption Value on Appearance Management Behavior

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Korean Society of Beauty Cultral Arts

DOI: 10.37997/ksbca.12.1.3

Authors: Su-jin Kang, Yeon-sook Song

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406594094

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