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Strategic Insights into QSR Marketing & Operations: Case Studies and Best Practices

Year: 2025

Type: article

Abstract: Quick Service Restaurants (QSRs) play a pivotal role in the global foodservice industry, characterized by their speed, convenience, and affordability. This study delves into the evolution of QSRs, emerging trends, technological integration, and operational challenges. It highlights the role of advanced marketing analytics, including Market Mix Modelling (MMM) and attribution models, in optimizing strategies. Case studies from leading brands like Yum! provides practical insights into addressing contemporary challenges and leveraging technology to drive growth.

Source: International Journal For Multidisciplinary Research

DOI: 10.36948/ijfmr.2025.v07i01.34934

Authors: Ms. Sameeksha Sharma -, Dr. Amarjit R Deshmukh -, Mr. Yashwant Kumar -

Institution: Bharati Vidyapeeth (Deemed to be University)

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4406600445

FWCI:

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