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A study on the value and purchasing behavior of K-League trading cards perceived by consumers

Year: 2024

Type: article

Study design: Observational Study

Source: Korean Journal of Sports Science

DOI: 10.35159/kjss.2024.12.33.6.411

Authors: Jeoung-Hak Lee, Chang-Heon Lee, Min-Jun Kim, Hyeon-Ah Kim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406604327

FWCI:

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