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The Effect of sports collaboration selection attributes on brand attitude, Immesion, and repurchase intention

Year: 2024

Type: article

Study design: Observational Study

Source: Korean Journal of Sports Science

DOI: 10.35159/kjss.2024.12.33.6.271

Authors: Sun-Hee Kim, Il-Han Seo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406604394

FWCI:

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