Differences in Consumer Responses Based on Sponsorship Disclosure and Perceived Authenticity: Focusing on Consumer Engagement and Advertising Avoidance in Social Media Advertising
Year: 2024
Type: article
Source: Journal of Business Convergence
Author: Hyun Jin Lee
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4406605098
