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A Study on Space Branding Strategy in the Home Appliance Brand Space

Year: 2024

Type: article

Source: 한국디자인문화학회지

DOI: 10.18208/ksdc.2024.30.4.609

Author: Eun Shin Choi

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406645242

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Related to: 10