A Study on the Influence of Cultural Identity of Traditional Chinese Clothes on Consumer Purchase Behavior Based on VALS Model
Year: 2024
Type: article
Study design: Observational Study
Source: 한국디자인문화학회지
Authors: Qin Yu Bai, Sung Won Lee
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4406645317