Case Study on Sports Brand Pop-Up Store Space Design Based on Experience Economy Theory - Focusing on Experiential Popup Stores of Nike, Adidas, and Puma -
Year: 2024
Type: article
Source: 한국디자인문화학회지
Authors: Yuan Shen, Ji-Sung Song
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4406645628