Work

The Effect of Brand Similarities and Relative Market Position on Consumers' Copycat Brand Evaluation

Year: 2024

Type: article

Source: Korean Journal of Security Convergence Management

DOI: 10.24826/kscs.13.12.19

Authors: Dong-Keun Kim, Hoy-Kyeong Ju, Dong-Woo Shin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406650250

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