Work

Proposal of a New Concept in Value-Based Sport Marketing: A CSV (Creating Sport Value) Approach

Year: 2024

Type: article

Source: Korean Journal of Security Convergence Management

DOI: 10.24826/kscs.13.12.2

Author: Seong-Hee Park

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406650752

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