Work

The Influence of Overlooked Attributes in Merchants’ Promotion of Murder Mystery Games on Review Helpfulness

Year: 2024

Type: conference-paper

Source: International Conference on Computer Science and Management Technology (ICCSMT)

DOI: 10.1145/3708036.3708113

Authors: Shugang Li, Haixin Zu, Binying Zhou

Institution: Shanghai University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406667505

FWCI:

Cites: 10

Cited by:

Related to: 10