Work

Customer Segmentation: Data-Driven Research on Transaction-Level Data of JD.com

Year: 2024

Type: conference-paper

Source: International Conference on Computer Science and Management Technology (ICCSMT)

DOI: 10.1145/3708036.3708235

Author: Yang Zhang

Institution: Shanghai University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406667605

FWCI: 2.596

Cites: 2

Cited by: 2

Related to: 10