Work

Quantitative Model Research on the Influence of Marketing of Short Video on Consumers' Joint Consumption Intention: Based on SOR Theory and SEM Model

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Conference on Computer Science and Management Technology (ICCSMT)

DOI: 10.1145/3708036.3708164

Authors: Mengmeng Fan, Bo Shu, Rui Wang

Institutions: Shanghai University, Jinan University, Zhujiang College of South China Agricultural University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406667989

FWCI: 1.359

Cites: 3

Cited by: 1

Related to: 10