Work

An examination of critical factors influencing consumers' behavior in live streaming e-commerce

Year: 2024

Type: conference-paper

Source: International Conference on Computer Science and Management Technology (ICCSMT)

DOI: 10.1145/3708036.3708065

Authors: Jian Chen, Wenying Sun, Wenjin Zhao

Institutions: Chengdu University of Information Technology, Southern Methodist University, Southwestern University of Finance and Economics

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406668456

FWCI:

Cites: 3

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Related to: 10