Year: 2024
Type: article
Abstract: The digital marketing landscape has evolved rapidly in recent years, fuelled by the everincreasing volume and sophistication of data collected on customer behaviour.In this dynamic environment, machine learning has emerged as a transformative tool, empowering marketers to harness the power of data and make informed decisions that drive engagement and growth.This paper delves into the multifaceted applications of machine learning in digital marketing, exploring its ability to enhance personalization, optimize ad campaigns, personalize content, and automate tasks.By leveraging machine learning techniques, marketers can gain deeper insights into customer preferences, identify untapped opportunities, and deliver tailored experiences that resonate with their target audience.This, in turn, leads to increased customer engagement, improved conversion rates, and enhanced brand loyalty.As machine learning continues to advance, its impact on digital marketing is poised to grow even more profound, shaping the future of customer interactions and business success.
Source: Risk in Contemporary Economy
Authors: Chirita George, Chirita Mioara
Institution: "Dunarea de Jos" University of Galati
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $65
OpenAlex ID: W4406708520