Work

The Effect of Consumption Value of Chinese Drama Goods on Chinese Consumers’ Purchase Intention : Focused on Moderating Effects of Goods Type

Year: 2024

Type: article

Study design: Observational Study

Source: Korea Association Of Cultural Economics

DOI: 10.36234/kace.2024.27.3.23

Authors: Huajing Liang, Seong-Joon Limb

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406715633

FWCI:

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