Work

Effect of Brand Logo Type on Attitude toward Far Brand Extension : Mediating Role of Construal Level and Perceived Brand Breadth

Year: 2024

Type: article

DOI: 10.17825/klr.2024.34.6.43

Authors: Young-Ju Kim, An-Yong Jung, Jun-Sang Yeo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4406743910

FWCI:

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Related to: 10