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Setting the Right Price: A Quality-Based Approach to Maximise Sales and Customer Satisfaction

Year: 2025

Type: article

Abstract: The purpose of this paper is to find a method to set an optimum price for a product.This method involves setting the price of a product based on its quality.This method involves rating the quality of a product based on certain specifications and setting a profit margin on the product which may be able to attract maximum sales.This paper helps find a solution to setting a price that will satisfy the customers based on the product's virtues.

Source: International Journal of Science and Research (IJSR)

DOI: 10.21275/mr25121083440

Author: Arun Nagappan T

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4406873908

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