What Drives Users of Social Networking Sites to Forward Fashion Brand Ads? Exploring the Effects of Brand Equity Dimensions
Year: 2024
Type: article
Abstract: social networking sites to forward fashion brand ads?Exploring the effects of brand equity...
Source: Market-Tržište
Author: Alma Opić
Institutions: University of Zagreb, Ekonomski fakultet - Zagreb
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4406903865