Work

Dilemma and innovation countermeasures of enterprise marketing under the background of big data and Internet of Things

Year: 2024

Type: article

Source: Journal of Computational Methods in Sciences and Engineering

DOI: 10.1177/14727978241295901

Author: Kang Wang

Institutions: University of the East, Jiaozuo University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

Funders: Department of Education, Fujian Province, Fujian Normal University

Awards: G4820294776, G5970023861, G8411937923

OpenAlex ID: W4407041413

FWCI: 0.472

Cites: 9

Cited by: 1

Related to: 10