Work

The Mediating Effect of Advertising Attitude in The Relationship Between Advertising Model Attributes and Purchasing Behavior of Inner Beauty Products: Focusing on Generational Comparison

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Sustainability Management Research Society

DOI: 10.37846/soch.8.4.73

Authors: Myung-joo KIM, Eun-sook KIM, Jong-man Han

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407042535

FWCI:

Cites:

Cited by:

Related to: 10