Work

Statement on the Book ‘Reconstructing Celebrity Endorsement’

Year: 2024

Type: article

Abstract: No abstract available

Source: Rabi Sangyan

DOI: 10.3126/rs.v1i1.74689

Author: Garry Blair

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4407042677

FWCI:

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Related to: 10