Work

From prominence to preference: social and emotional value perception as mediator between the brand prominence and purchase intentions in the luxury market

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-05-2024-0164

Authors: Kiranbir Kaur, Harmeen Soch

Institution: Punjab Technical University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407115176

FWCI: 5.428

Cites: 95

Cited by: 3

Related to: 10