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Digital marketing effectiveness and success factors for small and medium enterprises

Year: 2025

Type: article

Source: International Journal of Entrepreneurship and Small Business

DOI: 10.1504/ijesb.2026.10069190

Authors: Aakansha Uppal, Anubha Srivastava, Yashmita Awasthi, Vaijayanti Anand, Anjita Srivastava

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407137376

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