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Recognizing the Significance of Monitoring KPIs in Developing a Marketing Strategy to Evaluate the Effectiveness of Influencer-based Marketing

Year: 2024

Type: article

Study design: Observational Study

Source: Asian Journal of Management

DOI: 10.52711/2321-5763.2024.00055

Authors: Nibir Khawash, Prasenjit Chakravarty, Bratini Shome, Sudeshna Pahari

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407142096

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Cites: 24

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Related to: 10