Work

Impact of Consumer Behaviour on Brand Positioning and Impulsive Buying with Special Reference to Consumer Durable Goods

Year: 2024

Type: article

Source: Asian Journal of Management

DOI: 10.52711/2321-5763.2024.00050

Authors: Ajit Kumar, Harbhan Singh

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407142099

FWCI:

Cites: 17

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Related to: 10