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University leadership competency in sponsorship and student-athlete name, image and likeness

Year: 2025

Type: article

Source: Journal of education advancement & marketing.

DOI: 10.69554/tezt7713

Author: John A. Fortunato

Institution: Fordham University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407152032

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