Work

The Impact of Advertising Appeal Types and Product Types on the Effectiveness of Cause-Related Marketing

Year: 2024

Type: article

Source: 대한경영학회지

DOI: 10.18032/kaaba.2024.37.11.1931

Author: Kyoung-Eun Kim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407165685

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