Work

How do the Characteristics of Personalized Advertising Affect Ad Avoidance? : The Moderating Role of Perceived Risk

Year: 2024

Type: article

Source: THE JOURNAL OF SOCIAL SCIENCE

DOI: 10.46415/jss.2024.12.31.4.32

Authors: In Hye Kim, Yung Kyun Choi

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407165980

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