Work

The Impact of Influencer Marketing on Consumer Purchasing Decisions in the Digital Age Based on Prophet ARIMA-LSTM Model

Year: 2024

Type: conference-paper

Source: International Conference on Integrated Intelligence and Communication Systems (ICIICS)

DOI: 10.1109/iciics63763.2024.10859525

Authors: Venkata Ramaiah Turlapati, T Thirunavukkarasu, G. Aiswarya, Kiran Kumar Thoti, Kotigari Reddi Swaroop, R. Mythily

Institutions: St. Joseph’s College of Engineering, M S Ramaiah Institute of Management, Christ University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407169268

FWCI: 3.976

Cites: 19

Cited by: 3

Related to: 10