Work

Omnichannel Marketing Strategies: Bridging the Gap Between Online and Offline Retail Experiences Using DCNN-BiLSTM Technique

Year: 2024

Type: conference-paper

Source: International Conference on Integrated Intelligence and Communication Systems (ICIICS)

DOI: 10.1109/iciics63763.2024.10859835

Authors: Saurabh Srivastava, Sundarapandiyan Natarajan, S. Sivagnana Bharathi, Archana Yadav, Rashmita Singh, R. Arun

Institutions: Jain University, Adithya Institute of Technology, GLA University, Amity University, St. Joseph’s College of Engineering

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407169713

FWCI: 1.297

Cites: 22

Cited by: 1

Related to: 10